the number of people who visit a shop or shopping area
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footfall UK US /ˈfʊtfɔːl/ US /-fɑːl/ noun [C or U] US foot traffic) MARKETING
► the number of people who go into a shop or business during a particular period of time: a high/strong/weak footfall »
The machines are in good sites with high footfall such as motorway service stations.
boost/increase/reduce footfall »The company hopes the trial will increase customer footfall, enabling the stores to build increased sales.
Financial and business terms. 2012.