brand name ˈbrand name noun [countable]
the name given to a product by a company so that the product can easily be recognized by its name or design:
• The company's brand names include Izond, Lacoste, and Evan Picone.
• Swatch is a well-known brand name worldwide.
* * *
Ⅰ.
brand name UK US noun [C] (also brand label, also trade name) MARKETING, COMMERCE
► the name a company gives to one of its products, so that people can easily recognize it: popular/famous/well-known brand name »
It is one of the most famous brand names in world banking.
leading/established/strong brand name »Big retailers aggressively sought customers by promoting their established brand names and targeting their loyal customer bases.
under a brand name »They import supplies and distribute them under their own brand name.
Ⅱ.
brand name UK US (also brand-name) adjective [before noun] (also brand-label, also brand label, also trade name) MARKETING, COMMERCE
► a brand-name product has a company's brand name, rather than being sold under the name of a store or under the product's own name: »
brand-name goods/products
»brand-name drugs/medicines
Financial and business terms. 2012.