branding brand‧ing [ˈbrændɪŋ] noun [uncountable]
when a company gives the same brand name to a number of its products. This helps to make the brand name well known and makes it more likely that people will buy new products from the same range
* * *
branding UK US /ˈbrændɪŋ/ noun [U]
► MARKETING, COMMERCE the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it: »
Successful branding uses design to reinforce customers' visual memories.
»If you are aiming for a more mass market you may need to take a new look at your branding.
»Last month the company launched an aggressive new branding campaign on national TV.
»By applying a branding strategy, the company has fortified its position in the face of growing competition.
»a branding expert/firm/agency
Financial and business terms. 2012.