Akademik

house brand
house brand house brand ➔ brand1

* * *

house brand UK US noun [C] (also house label) COMMERCE, MARKETING
► a product that is sold with a store's name on it: »

The retailer announced it will sell its own low-cost house brand.

→ See also OWN-BRAND(Cf. ↑own-brand), OWN-LABEL(Cf. ↑own-label)

Financial and business terms. 2012.