a me-too product is introduced by a company after it has seen that other companies are successful with the same type of product:
• The bill would cancel funding for companies which produce me-too copies of existing drugs rather than discovering totally new ones.
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me-too UK US adjective [before noun] INFORMAL
► MARKETING used to describe a company's product that is designed to be similar to a popular product made by another company: »
In the case of me-too products, imitation has replaced innovation.
Financial and business terms. 2012.