See benchmark (2)
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to use a company's good performance as a standard by which to judge the performance of other companies of the same type:
benchmark somebody/something against something
• British Steel have benchmarked themselves against the best operations anywhere in the world.
— benchmarking noun [uncountable] :
• Mr O'Neill, a newcomer to the industry, heeds theories of cost control and benchmarking against other industries.
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benchmarking UK US /ˈbenʃˌmɑːkɪŋ/ US /-ˌmɑːr-/ noun [U]
► the act of measuring the quality of something by comparing it with something else of an accepted standard: »
Without government benchmarking, customers can’t be sure of the truth of a business’s claims to being environmentally-friendly.
► the use of something as a standard in order to improve your own work, products, or processes: »
Benchmarking will make greater improvements in the company’s services.
Financial and business terms. 2012.