Occurs when spending in a business is greater than earnings. Bloomberg Financial Dictionary
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Ⅰ.
negative cash flow
► a situation in which a company spends more money than it receives in order to do business over a particular period: »
When starting a business you face a constant negative cash flow until your sales build up.
Main Entry: ↑cash flow
Ⅱ.
negative cash flow UK US noun [S or U] ACCOUNTING
► a situation in which a business spends more money than it receives during a particular period of time: »
The company reported a negative cash flow for the fiscal second quarter ended Sept. 30.
Financial and business terms. 2012.