n.
Tailoring a product or service to suit each customer.
Example Citation:
"Mass production and the standardized products that it implies are as outmoded as the Model T. The new operating strategy sweeping through the business world today is 'mass customization.' "
— John Koenig, "Try Customizing for the Masses," The Orlando Sentinel, March 5, 2000
Related Words:
Category:
New words. 2013.