Akademik

n.

Products such as pens, coffee mugs, and T-shirts that are handed out to employees and that include the company's logo, motto, or mission statement.

How do you like being a walking advertisement for your employer? For those who feel it's a tad tacky, there's a new name for such marketing, according to Training, a magazine published in Minneapolis and geared toward training professionals. In an article titled 'Jargon Alert,' Training reports the practice is described as 'missionware.'  "

— Carol Kleiman, "Chew On These Work Snippets," Chicago Tribune, April 16, 2000