Akademik

adj.

Describes a retail business model that combines online e-commerce with physical retail outlets.

"That was one day after BarnesandNoble.com chief executive Jonathan Bulkeley championed the 'clicks-and-mortar' philosophy that has become the mantra of electronic retailing. The ability to reach out and touch customers both in and out of cyberspace, the theory goes, will make or break future retailers."

— Leslie Walker, "Now, Opposites Attract," The Washington Post, October 21, 1999