n.
Gossip and news spread by online posts, particularly via social media or blogs. Also: word-of-post.
Example Citations:
We've known for years that word-of-mouth marketing has been partially co-opted by word-of-post, but the power of that lesson continues to impress when words like Grey (as in Fifty Shades) cease to instantly invoke Goose, sky or sweaters.
—Michael Humphrey, " Learning From 'Fifty Shades of Grey,' Avon Books And Facebook Tap Social Romance Market: http://www.forbes.com/sites/michaelhumphrey/2012/10/16/learning-from-fifty-shades-of-grey-avon-books-and-facebook-tap-social-romance-market/," Forbes, October 16, 2012
A small business that doesn't exist on social media sites can never take advantage of free word-of-mouth (or in this case, word-of-post) advertising that social media provide — advertising that's completely free and very, very effective.
—" Small Business Can Stay Competitive in Social Media: http://www.wikilawschool.org/justice-glossary/small-business-can-stay-competitive-in-social-media," Wiki Law School, January 10, 2012
Earliest Citation:
How did you find out about this game, Recruitment thread/word of post/seeing the RPG OOC/IC thread?
—BnKRPG, " The "World of Heroes" DC RPG Season IV Signup/OOC Thread: http://forums.superherohype.com/showthread.php?t=214020," SuperHeroHype, January 3, 2006
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New words. 2013.